Identifying and developing lasting relationships with your KOLs builds an invaluable network of advocates to facilitate your communications plan. It also provides feedback on your messaging, tactics, and product positioning.

The role of KOLs evolves throughout the drug-development cycle:

• Pre-clinical phase: help to identify therapeutic opportunities
• Early-phase clinical testing: provide input into trial design and perceptions on safety and efficacy data
• Phase III: investigate market acceptance (eg, fulfilling an unmet need, concern about contraindications)

At Medica, we understand how critical KOL and advocacy development are to commercializing a product. We work closely with you to help:

• Identify important KOLs
• Build new and strengthen existing KOL relationships
• Develop true KOL advocacy and support for your products - beyond the traditional willingness to participate in programs, ad boards, etc.

Knowing your KOLs at the local, regional, national and international levels and recognizing their strengths and degree of influence are vital to the success of your program. At Medica, we help to align your strategy based on certain KOL drivers, and craft a strategic development plan based on your advocacy group initiatives.

Our goal is to target appropriate KOLs and build strong, lasting relationships with them for our clients. Comprehensive and frequent feedback from these KOLs is critical to your success in developing your products as the top-line choice product.

Advisory boards plus Key Opinion Leader (KOL) and advocacy development are critical to commercializing a product. Advisory board meetings remain one of the most effective tools to help foster, improve, and maintain relationships with the KOLs who are most important to you.

At Medica, our goal is to target appropriate KOLs and build strong, lasting relationships with them for our clients. Comprehensive and frequent feedback from these KOLs is critical to your success in developing your products as the top-line choice product.

Advisory Board Services

• Clinical/Scientific advisory boards
• Marketing advisory boards
• Patient advisory boards
• Risk management (REMS) advisory boards

You don't need to navigate unfamiliar waters alone. At Medica, we help to develop and manage a highly effective board of scientific advisors as a powerful asset for ensuring product awareness. They are an invaluable source for objective advice and can help you stay informed on regulatory issues, gauge future trends, scout the marketplace, and determine new strategic positions.

Medica's team of strategic medical experts, medical writers (MDs & PhDs) and ex-FDA consultants work closely with our clients to provide the following services:

• Strategic planning for domestic/global clinical trials during development of a product
• Rx to OTC Switch Expertise (Strategy & Execution)
• Strategic Expertise in gaining product approvals (US & Global)
• Briefing Book Development (Strategy & Writing)
• Develop Slide Presentations for FDA Advisory Meetings
• Develop Regulatory/Clinical Strategies for FDA Meetings and Submissions
• Review & Analyze Scientific Data for FDA Meetings

We help position your product by analyzing the market for a successful launch and help to determine avenues for building awareness through education and advocacy.

The Scientific Department at Medica is staffed by professional medical writers (MDs & PhDs) and editors experienced in producing a wide variety of publications, including:

• Medical Literature Analysis
• Posters
• Abstracts
• Booklets
• Brochures/Office Posters
• Data Dissemination
• Dosing Charts
• Interactive Websites
• Monographs
• Newsletters
• Patient Case Studies
• Podcasts
• Product Labels
• Slide Kits & Interactive CDs
• Training Modules
• White Papers
• Digital Marketing

We research existing and developing products to identify scientific and commercial advantages and challenges.

We identify professional groups and establish lasting relationships with those who can serve as advocates for the commercial success of your product.

We help develop strategically driven publication plans and provide medical writing to support creation of abstracts, posters, and primary manuscripts.

Our innovative creative group combines scientific content with dynamic visual concepts to provide powerful and engaging designs that help convey the essence of a program's objectives in a highly attractive and user-friendly format.

Medica can help you ensure that your next meeting goes smoothly and without a hitch. We can help you avoid logistical issues and other pitfalls and provide guidance on how to optimize, leverage, and maximize your return on meeting investment, with valuable feedback about products or therapeutic areas.

Our meeting services include:

• Advisory Boards (Clinical/Scientific, Marketing, Risk Management, Technical, etc.)
• Investigator Meetings
• Key Opinion Leader Roundtables
• Scientific Symposia
• Consensus Panels
• Speakers Bureau
• Webinars
• Teleconference Series
• Corporate Showcases & Product Theaters

We provide a creative approach to each event, tailored to your specific objectives and compliant with current industry regulations.

Benefits of Medical Meetings

• Gain valuable feedback about products or therapeutic areas while establishing relationships with your KOLs
• Better understand the current thinking about your product and/or specific disease areas
• Keep important clinicians updated on new data
• Learn what the KOLs are thinking about your competition
• Hear KOLs discuss the latest data and treatment paradigms

We design and build exhibits to attract and engage attendees with accurate scientific content and a dynamic visual format.

Medica can perform and manage just about every task associated with planning a meeting, ranging from simple, small gatherings to large, complex conferences. We provide a creative approach to each event, tailored to your specific objectives and compliant with current industry regulations.

Some of the professional services we provide include:

• Consultation and Meeting/Event Design
• Budget Management
• Site Selection and Contracting (research & select venue, negotiate & finalize hotel contract)
• Manage all Hotel Accommodations and Rooming Lists
• Attendee Recruitment/Communication
• Registration Process
• Meeting Room Accommodations and Setup (F&B, AV, etc.)
• Creative Design and Theming Services
• Videography and Photography
• Arrangements for all Attendees (hotel, travel & ground transportation)
• On-Site Management
• Vendor Management
• Off-Site Events and Recreational Activities
• Budget Reconciliation and Invoicing

Value creation in healthcare requires active industry involvement, clear understanding of an audience of users, and product-market fit. Medica can advise your team on commercial strategy while helping you think through technical due diligence and balancing product needs with timeline and budget.

The Medica team leads a series of workshops, including design thinking sessions that help teams align on core areas of value and corresponding product functionality.

The key to any new product or service is a clear understanding of user goals, needs, and pain points. Medica’s researchers are well-versed in a variety of user experience research methods that can help your team gain user insights:

• Focus groups
• User interviews
• Usability testing technology products
• Field studies
• Surveys

Medica works with a highly-trained team of graphic designs who can help new companies and products establish a visual brand and voice that sets them apart in the market. Brand creation includes:

• A logo suite
• Color, font, and image direction
• Examples of how the new brand will function in a marketing campaign or product

The team can also stand up a marketing website using the new brand guidelines to help gain traction in the market and build an audience leading up to—or alongside—a product launch.

Medica works with a best-in-class team of UX/UI designers with extensive experience designing web and mobile products for healthcare. The team leverages industry expertise and user-centered design fundamentals to create technology experiences that are simple and elegant for the end user while meeting all clinical and business requirements.

Medica works with a team of expert software engineers who are well-versed in all modern technology languages and frameworks. Using an agile development practice, the team can bring any product vision to life while supporting third-party integrations and ensuring HIPAA compliance at the system level.